A multi national team of dream weavers, we drive your brand by creating share worthy moments and undeniable magic.
Fueled by massive amounts of matcha and a deep-rooted passion for hospitality, we are visual storytellers with a distinct way with words, crafting narratives and visuals that captivate and resonate.
Our knack? Transforming grand ideas into bold realities - weaving an immersive experience into every consumer touchpoint. We give your brand a strategic edge over your competition and ensure a lasting impression at every interaction.
This. is. wylder.
An immersive hospitality design studio turning bold ideas into unforgettable experiences - We creatE destinations that captivate, inspire, and stay with your guests.
What we do
hospitality experience/ Brand Strategy and Identity/ Naming/ Brand Guidelines Website Design/ photography direction/ brand collateral/ Interior Design + Styling
Hospitality experience
Our studio fuses experience and aesthetic for a distinct, high-impact brand presence. We uncover and amplify your brand’s magnetic pull, weaving it into every touchpoint—physical or digital. By tapping into core values and engaging the human perspective, we create deeply resonant connections, shaping the way your guests engage with your brand.
- INTERIOR DESIGN + STYLING
- WEBSITE DESIGN
- BRAND COLLATERAL
- STYLE GUIDE
- ART CURATION
- PHOTOGRAPHY DIRECTION
BrANDING
Branding enhances an immersive hospitality experience by creating a strong, cohesive identity that resonates with guests on every level. From visual elements like logos to the tone of communications and service style, this approach ensures that every touchpoint reinforces your brands identity and contributes to an evocative, memorable experience
- BRAND STRATEGY
- BRAND IDENTITY
- MESSAGING
- NAMING
- BRAND GUIDELINES
design + CREATIVE
We navigate the creative landscape with precision—steering interior design, art and photo direction, web design, and brand collateral into a seamless visual journey. Every detail is a turn that shapes perception, ensuring your brand captivates, connects, and stays ahead of the curve.
- GUEST EXPERIENCE
- AIRBNB CONSULTING
- TECH INTEGRATION
- 1 ON 1 COACHING
We work with
airbnbs + short term rentals/ vacation rentals/ hospitality businesses/ boutique gyms + Fitness brands
We kick things off with a deep dive into your business to get the full picture. We're here to really understand what makes your business tick—whether it's the culture, industry vibes, customer feedback, or big dreams for the future. This exploration helps us gather the key insights we need to craft a brand strategy that’s totally in sync with your goals. This step is strategic immersion into your brand's essence, guiding the creation of future designs and experiences. Like a Vulcan mind meld for your biz; Trekkies unite.
Deliverables:
Deliverables:
- Kick off Call
- Process + Timeline Review
- Brand Audit/ Deep Dive
- Client Portal/ Communications
With those business insights in hand, we jump into the strategy phase, where we lay down the core principles of your brand. This is where your brand’s unique experience comes to life - turning big ideas into bold realities. We shape a distinct expression of your vision, purpose, and values, which will guide everything from the way you talk about your brand to how it looks and feels. This is a highly collaborative process where we align your brand's goals with innovative design solutions ensuring impactful and cohesive experiences that drive your ideal clients Wyld. Boring is so not it.
Deliverables:
Deliverables:
- Mission + Vision Statements
- Target Audience
- Ideal Client Avatar
- Brand Character - Personality, Values, and Promise
- Brand Positioning
- Brand Naming
Once the strategy is locked in, we dive into crafting the elements of your brand through a set key pillars. We develop messaging to support upcoming visual elements, and insights on experience that are designed to be both impactful and unforgettable. These elements become the guidelines for your brand—a roadmap that helps your brand drive a lasting impression on your audience, resonating in both their minds and hearts.
Deliverables:
Deliverables:
- Brand Voice
- Tagline
- Brand Message
- Key Pillars
- Hospitality Experience
How you show up matters! This is the exciting moment when your brand starts to come to life visually. We kick things off mood board and creative direction to nail down the broad sweeps in the visual strategy before shaping, sharpening, and elevating the core of your brand with a touch of wit and wyld. We fuse visuals and verbiage to create a dynamic experience that leaves a lasting impact. All the puzzle pieces come together into a set of core plans, creating a detailed brand , experience, and interiors guideline. This guide becomes your go-to resource, showing how to use each element to keep your business on brand and on target.
Deliverables:
Deliverables:
- Visual Identity
- Logo + Typography Suite
- Primary and Supportive Color Palettes
- Patterns/ Graphic elements and Icons
- Photography Direction
- Application Mockups
- Brand Guidelines
- Interior Design + Styling
- Client Files Access Portal
Next up, we focus on making sure your brand stays consistent across all touch points. Whether it’s in person or online, every interaction with your audience is a chance to reinforce your brand’s identity and message. From designing a captivating website, to styling focused art driven interiors or branded marketing materials that truly connect with your target audience, our goal is simple: to propel your brand into the market fueled with bold, unstoppable momentum.
Options/Deliverables:
Options/Deliverables:
- Website Design and Development
- Business Cards/ Stationary
- Menus
- Branded Collateral + Merch
- Marketing Material
- Social Media Templates/ Mockups
- Product Packaging
- Merchandise
- Signage and Wayfinding
creative director + Founder
As an brand and interior designer with over 20 years industry experience, 5 Star Airbnb Superhost, multi-hyphenate creative, and self proclaimed hotel junkie, I understand what it takes to turn bold ideas into guest going ga-ga, bottom line boosting hospitality branding.
Seamlessly blending brand experience, visual aesthetics, and a people centric approach (with a classic dash of badass), our studio process amplifies your brands magnetic pull on your target audience and injects it into every interaction.
Imani Michelle
eET THE team lead
M
We get you, because we are you. Bold thinkers, dreamers and doers. As a studio we are uniquely positioned with backgrounds that span across interior design and styling, graphic design, marketing, sales, hotel design, digital experience and beyond. They not like us.
