The
Deselow
The Deselow
Warm modern meets organic desert vibes. This Airbnb aesthetic is pure desert—wild, minimal, warm, yet architectural. Let the stress of everyday life fade into the stark horizon.
Our branding draws inspiration from the stunning Southern California desert. The typography mirrors the sharp angles of the native plant life, while the color palette reflects the iconic sunsets—warm pastels against deep blues and grays.
For a fun twist on business cards, we created 'calling cards'—designed to be left behind wherever you wander. They're a unique invite, with striking visuals that call visitors to this desert escape.
+ Naming
+ Brand Strategy
+ Brand Identity + Guidelines
+ Color Palette Development
+ Typography Selection
+ Interior Styling Direction
+ Photography Direction
+ Brand Collateral
industry: Airbnb/ vacation rental
BACK TO PORTFOLIO
what we did
"good enough is never enough. this team understands that to a 't'.
- the deselow airbnb
meet me at the deselow
To capture the visual magic of the surroundings, we hand-illustrated patterns of desert elements across our print materials and merch, making the whole brand experience feel even more connected to the land.
We designed a unique set of calling cards that are meant to be scattered at destinations experienced by both the property owner and current guests, and picked up like dropped treasures calling the next set of guests to this dream destination.
Let's get lost. Meet me at The Deselow.
Mood & Vibes
Tonal, Captivating, Airy, Stylized
- the experience